Possibilities

The fundamental focus and underlying objective of the planning application for the development is to assist in giving sustainable providence to existing businesses already established in the Lake District National Park who are in inappropriate premises that are threatening their well-being, and as a direct and natural consequence the economy and viability of the communities in which they are embedded.  In addition to this core role of ensuring the Lake District National Parks Vision of a prosperous economy and sustainable communities the location of the site enables it to have the potential to have a high impact value on the issues of ensuring the protection and enhancement of the spectacular landscape and promoting a world class visitor experience.   The site could:

• Increase the potential for achieving enhanced visitor communication by hosting an obvious point of arrival interpretative and rendezvous centre
• More specifically act as a catalyst to educate, on the natural route of substantive entry, the ill informed dominant market sector day tourists away from unfocussed car journeys toward more sustainable and enjoyable activities: involving the Windermere Waterfront and/or Brockhole experience; thereby increasing and directing visitor spend and encouraging repeat patronage
• Accommodate a transformational “park and ride” modal transfer facility that would almost uniquely greatly reinforce, and not compete with, all aspects of the existing rural public transport system, generating a strong and sustainable public transport offer to rival the attractiveness of continuing into the LDNP by exclusively private means
• Generate the ability to consider the possibility of reducing the capacity of central LDNP car parks to encourage alternatives to the private car thereby releasing land for enhanced uses such as Affordable Housing
• Act as a beneficial business hub & cluster point to underpin the smaller enterprises in the wider national park particularly those related to the agricultural community by preventing the need for multiplicity of expensive distribution systems and logistics and negating the requirement for large vehicles to enter congested settlements or even beyond the site
• Enable the further regeneration of the public realm in Windermere by offering businesses such as McClures the ability to relocate within the locality
• Act as a boundary marker for a World Heritage Site